Case study

driving innovation: automotive digital brochure transformation

About project

A luxury automotive brand set out to transform its sales workflow by replacing traditional paper catalogs with immersive, personalized digital brochures.

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Challenge

turning traditional brochures into a digital, personalized sales engine

The key challenge was creating a powerful platform for showroom sales teams, enabling them to craft personalized digital brochures for each client. The system needed to present technical specifications, multimedia, and brand storytelling with premium-level precision.

The platform required seamless support for four languages, alignment with multiple dealerships, and the ability to adapt to various models and configurations.

Beyond brochure creation, the system also needed advanced tracking, automation, and analytics to elevate the entire sales process - without adding complexity for the sales team 🚗.

country

Industry

services

feedback

"Luxury brand, NDA project, multilingual everything. Pressure was real, but seeing dealers adopt it instantly made it all click."

Marina Doroshenko

Chief Business Development Officer

Research & Insights

designing a digital experience worthy of a luxury automotive brand

We began by mapping the complete sales workflow across Swiss dealerships, identifying where personalization, automation, and speed could significantly elevate the customer journey.

Interviews with showroom staff revealed the need for a tool that was fast, intuitive, and capable of generating brochures during real-time consultations.

We designed a modular architecture supporting multilingual content and dealership-specific configurations while integrating high-fidelity technical data for every model.

Our research emphasized the necessity for scalable brochure creation, seamless email delivery, and deep analytics to support data-driven sales decisions.

Solutions

tech stack

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Implementation

a precision-engineered crm system built for automotive excellence

The development process focused on creating a user-friendly interface for sales representatives to generate personalized brochures efficiently (because time saved is luxury delivered!). The system was built using Laravel and PHP for the backend and Nuxt 2 for the front end, ensuring a robust and responsive application.

Key features of the CRM system include:

A dashboard for creating and managing digital brochures
Multi-language support for content and interface
Integration of detailed technical specifications for each model
Ability to include personalized messages and video content
Options for clients to request test drives or additional information directly through the brochure

During later stages of development, a merchandise catalog was integrated, expanding the system's capabilities and providing additional value to clients 🛍️.

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outcome

a new standard for personalized digital automotive storytelling

Implementing this digital brochure system has significantly enhanced the car showroom's sales process and customer engagement (and the numbers don't lie! ✨). While specific numerical data is not provided, sales representatives and clients have received the system well.

Key benefits include:

Enhanced personalization of customer interactions
Improved efficiency in presenting product information
Increased engagement through interactive digital content
A streamlined process for requesting test drives and additional information
Comprehensive analytics for data-driven decision-making

1200, digital brochures created in the first quarter

16, Porsche dealerships adopted the system within the first month

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last words

driving digital innovation - one personalized experience at a time

The success of the digital brochure system in the Swiss market has positioned the brand at the forefront of digital innovation in the luxury automotive sector. Plans include:

Expanding the system to support international markets
Implementing advanced customization features for brochure creation
Enhancing the system's capabilities to meet growing demand
Potential integration with e-commerce functionality for merchandise

The digital brochure project shows how modern solutions can transform traditional sales processes, enhancing brand presence and customer engagement in the competitive luxury automotive market 🚀.