Case study

breaking free: edtech migration success

breaking free: edtech migration success

About project

Our American EdTech client had outgrown their HubSpot platform and needed a faster, more flexible, and cost-efficient solution to manage their expanding educational content.

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Challenge

outgrowing the first digital home

The client’s marketing team needed to publish resources for educators weekly, but HubSpot slowed them down and strained their budget.

They wanted a scalable system where their internal team could manage updates independently - without overpaying for unused features or waiting on technical support.

country
Industry
services
feedback
Alex Lozitsky
CEO & Co-founder
Research & Insights

finding the perfect platform match

We created a six-week migration roadmap covering 150+ pages, ensuring no data loss and zero downtime.

Custom PHP scripts preserved HubSpot form integrations, while modern caching and image optimization achieved sub-2-second load times. The result: a flexible WordPress setup designed for speed, independence, and scalability ⚙️

Solutions
tech stack
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Implementation

smooth transition, zero disruption

We approached the migration as a full-scale transformation, rebuilding the platform on WordPress while preserving every piece of functionality, every integration, and every user flow from HubSpot.

Content migration foundation. We created a staging environment and mapped all 150+ pages, rebuilding them with custom WordPress templates that mirrored the existing visual design. This ensured a seamless transition with zero layout inconsistencies and complete SEO preservation.

HubSpot integration continuity. Instead of replacing their lead capture system, we developed custom PHP logic connected to the HubSpot API, allowing forms to continue sending submissions exactly as before. Every form was tested under multiple scenarios, with fallback mechanisms added to guarantee no lead loss during or after launch.

Performance-first development. We optimized assets, implemented caching, refined CSS/SCSS structures, and rebuilt templates mobile-first. Load times dropped under two seconds, giving school administrators quick access even on slower networks or older devices.

Editorial freedom system. To ensure full independence, we built custom Gutenberg blocks and modular page components. Their content team can now create new pages, rearrange layouts, and publish updates instantly without developers or technical support.

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outcome

the difference was immediate and dramatic:

Content creation acceleration

Those weekly content planning sessions that used to take forever? Now they happen in minutes. "It's like switching from a manual transmission to automatic", their content manager told us. "I can focus on creating valuable resources for educators instead of figuring out how to publish them".

Strategic budget reallocation

The cost savings appeared immediately. The money previously spent on platform subscriptions? It went directly toward developing better educational tools for schools – exactly where it should be invested.

Educator-friendly experience

School administrators now quickly get the information, even during short breaks. The mobile experience feels explicitly designed for busy educational professionals rather than requiring them to adapt to the technology 📚.

100%, content migrated without a single lost page
100%, content migrated without a single lost page
50%, reduction in monthly platform costs
50%, reduction in monthly platform costs
2×, faster content update process
2×, faster content update process
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last words

the platform was just the starting point

The new platform became a foundation for sustainable growth and creativity 🚀

  • built for fast, independent content creation
  • optimized for educators and mobile users
  • maintains seamless HubSpot lead integrations
  • scalable for new tools and resources
  • achieves consistent sub-2-second performance
  • empowers the client team with full editorial control

This migration showed that the right solution isn’t always about adding more - it’s about removing barriers.

By moving away from the limitations of their previous platform, the client gained the digital freedom to grow, evolve, and build better tools for educators nationwide ✨.

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development offices

  • ukraine, chernihiv, 14000
    Kyivs'ka St, 11, office 155

  • ukraine, kyiv, 04071
    nyzhniy val str, 15, office 131

  • ukraine, lviv, 79039
    shevchenko str, 120, office 17

Representative offices

  • SWITZERLAND, Zürich, 8004
    Baarerstrasse 139  6300 Zug

  • estonia, tallinn, 11317
    Kajaka 8, office 26

  • NORWAY, oslo, 0173
    Fougstads gate 2

hello@cheitgroup.com
Global innovations, Ukrainian reliability
Global innovations, Ukrainian reliability

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Co-Founder and CEO of Che IT Group
Alex Lozitsky