Get an Inside Scoop of Meaningful Brands' Tech Evolution
Meaningful Brands (Havas) is a pioneering initiative focused on researching and analyzing the impact of brands on consumers' lives, as well as their societal value. This global project aims to foster more meaningful connections between brands and their audiences.
To achieve this mission, Meaningful Brands needed a modern and intuitive website that would effectively reflect their vision and facilitate the presentation of their research.
A Closer Look at the Challenge Ahead
The primary challenge was to develop a website that could clearly and attractively display complex research data while maintaining high performance and fast loading speeds. Additionally, it was crucial for the site to be easy for the Meaningful Brands team to update and edit content without requiring technical expertise.
Another key requirement was the integration of mechanisms for collecting and analyzing user data to better understand audience engagement.
Behind the scenes: development process
Che IT Group embarked on a comprehensive development process to address these challenges. The solution included leveraging the WordPress platform to ensure straightforward content management. The front-end and back-end development utilized modern web technologies to create a fast and adaptive platform.
Specific technologies included Webpack, HTML, CSS, and JavaScript for interactive elements, and MySQL for data storage. Furthermore, Google Analytics was integrated to track user behavior and collect valuable statistics.
Performance Surge: How We Helped to Skyrocket Meaningful Brands' Stats
The collaboration with Che IT Group resulted in a significant boost for Meaningful Brands' online presence. The new website not only reflected the mission and values of the project but also provided easy access to a vast amount of analytical data. The site boasted high performance and fast loading speeds, along with an adaptive interface that worked seamlessly across all devices.
Further, the website's powerful data collection and analysis tools enabled Meaningful Brands to gain deeper insights into their audience, enhancing the effectiveness of their research and engagement efforts. This comprehensive digital solution ensured that Meaningful Brands could continue to build meaningful relationships with their audience efficiently and effectively.
Our Che mates and the client`s team are satisfied with the outcome and how it meets their needs - it`s a priority for us.
