Havas needed a website that could elegantly present extensive research data without overwhelming users. Their previous platform lacked speed, structure, and flexibility, making it difficult for the team to update content or showcase insights effectively.
Additionally, the website had to load quickly, work flawlessly across all devices, and include smart data-collection tools to measure user engagement.
The challenge was to combine scientific clarity, brand storytelling, and technical performance into one seamless experience.
Our analysis revealed a core insight: audiences want data, but not complexity. We studied how users consume reports, scroll through insights, and navigate research-heavy content.
We focused on building a system that prioritized clarity - intuitive structure, clean UX patterns, and clear pathways to deep-dive reports.
The Meaningful Brands team also needed independence, meaning the CMS had to support effortless updates without technical involvement.
Lastly, analytics played a central role: the site needed robust tracking tools to give Havas deeper insights into audience behavior ⚙️
Che IT Group embarked on a comprehensive development process to address these challenges. The solution included leveraging the WordPress platform to ensure straightforward content management. The front-end and back-end development utilized modern web technologies to create a fast and adaptive platform.
Specific technologies included Webpack, HTML, CSS, and JavaScript for interactive elements, and MySQL for data storage. Furthermore, Google Analytics was integrated to track user behavior and collect valuable statistics.
The collaboration with Che IT Group resulted in a significant boost for Meaningful Brands' online presence. The new website not only reflected the mission and values of the project but also provided easy access to a vast amount of analytical data. The site boasted high performance and fast loading speeds, along with an adaptive interface that worked seamlessly across all devices.Further, the website's powerful data collection and analysis tools enabled Meaningful Brands to gain deeper insights into their audience, enhancing the effectiveness of their research and engagement efforts. This comprehensive digital solution ensured that Meaningful Brands could continue to build meaningful relationships with their audience efficiently and effectively.
Our Che mates and the client`s team are satisfied with the outcome and how it meets their needs – it`s a priority for us.
This project lays the foundation for future innovation within the Meaningful Brands initiative. Upcoming opportunities include:
The new Meaningful Brands platform is more than a website - it’s a digital research hub designed for scale, clarity, and global impact 📊
At Che IT Group, we’re proud to support Havas in shaping the future of meaningful brand experiences.
representative offices
SWITZERLAND, Zürich, 8004
Baarerstrasse 139 6300 Zug
estonia, tallinn, 11317
Kajaka 8, office 26
NORWAY, oslo, 0173
Fougstads gate 2
development offices
ukraine, chernihiv, 14000
Kyivs'ka St, 11, office 155
ukraine, kyiv, 04071
nyzhniy val str, 15, office 131
ukraine, lviv, 79039
shevchenko str, 120, office 17
development offices
ukraine, chernihiv, 14000
Kyivs'ka St, 11, office 155
ukraine, kyiv, 04071
nyzhniy val str, 15, office 131
ukraine, lviv, 79039
shevchenko str, 120, office 17
Representative offices
SWITZERLAND, Zürich, 8004
Baarerstrasse 139 6300 Zug
estonia, tallinn, 11317
Kajaka 8, office 26
NORWAY, oslo, 0173
Fougstads gate 2
Book a call to discuss how we can match you with proper technologies
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