case study

elevating Meaningful Brands (Havas) with advanced web development

elevating Meaningful Brands (Havas) with advanced web development

Get an Inside Scoop of Meaningful Brands' Tech Evolution

Meaningful Brands (Havas) is a pioneering initiative focused on researching and analyzing the impact of brands on consumers' lives, as well as their societal value. This global project aims to foster more meaningful connections between brands and their audiences.

To achieve this mission, Meaningful Brands needed a modern and intuitive website that would effectively reflect their vision and facilitate the presentation of their research.

A Closer Look at the Challenge Ahead

The primary challenge was to develop a website that could clearly and attractively display complex research data while maintaining high performance and fast loading speeds. Additionally, it was crucial for the site to be easy for the Meaningful Brands team to update and edit content without requiring technical expertise.

Another key requirement was the integration of mechanisms for collecting and analyzing user data to better understand audience engagement.

Behind the scenes: development process

Che IT Group embarked on a comprehensive development process to address these challenges. The solution included leveraging the WordPress platform to ensure straightforward content management. The front-end and back-end development utilized modern web technologies to create a fast and adaptive platform.

Specific technologies included Webpack, HTML, CSS, and JavaScript for interactive elements, and MySQL for data storage. Furthermore, Google Analytics was integrated to track user behavior and collect valuable statistics.

Performance Surge: How We Helped to Skyrocket Meaningful Brands' Stats

The collaboration with Che IT Group resulted in a significant boost for Meaningful Brands' online presence. The new website not only reflected the mission and values of the project but also provided easy access to a vast amount of analytical data. The site boasted high performance and fast loading speeds, along with an adaptive interface that worked seamlessly across all devices.

Further, the website's powerful data collection and analysis tools enabled Meaningful Brands to gain deeper insights into their audience, enhancing the effectiveness of their research and engagement efforts. This comprehensive digital solution ensured that Meaningful Brands could continue to build meaningful relationships with their audience efficiently and effectively.

Our Che mates and the client`s team are satisfied with the outcome and how it meets their needs - it`s a priority for us.

120%, the client experienced a 120% increase in user engagement within the first two months after the website launch
120%, the client experienced a 120% increase in user engagement within the first two months after the website launch
85%, improvement in loading speeds, significantly enhancing the user experience
85%, improvement in loading speeds, significantly enhancing the user experience
60%, increase in the accuracy of audience insights, aiding in more effective research and decision-making
60%, increase in the accuracy of audience insights, aiding in more effective research and decision-making

let’s make the web talk about your project

representative offices

  • SWITZERLAND, Zürich, 8004
    Stauffacherstrasse 45

  • estonia, tallinn, 11317
    Kajaka 8, office 26

  • NORWAY, oslo, 0173
    Fougstads gate 2

development offices

  • ukraine, chernihiv, 14000
    Shevchenko str, 9, office 155

  • ukraine, kyiv, 04071
    nyzhniy val str, 15, office 131

  • ukraine, lviv, 79039
    shevchenko str, 120, office 17

hello@cheitgroup.com

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development offices

  • SWITZERLAND, Zürich, 8004
    Stauffacherstrasse 45

  • estonia, tallinn, 11317
    Kajaka 8, office 26

  • NORWAY, oslo, 0173
    Fougstads gate 2

Representative offices

  • ukraine, chernihiv, 04071
    nyzhniy val str, 15, office 131

  • ukraine, kyiv, 04071
    nyzhniy val str, 15, office 131

  • ukraine, lviv, 04071
    nyzhniy val str, 15, office 131

hello@cheitgroup.com
Global innovations, Ukrainian reliability
Global innovations, Ukrainian reliability