marketing software development services that fit your workflow
what are martech development services really about?
Marketing software development services build the tools that marketing teams rely on.
Marketing focus
Marketing development focuses on marketing needs, including things like audience segments, campaign tracking, and consent management.
Tool integration
Custom marketing software connects with the tools your team already uses, from CRMs and ad platforms to analytics tools for tracking customers, spend, and performance.
Privacy compliance
Data privacy is a key part of building marketing tech. Systems should follow GDPR and CCPA rules and include consent management.
marketing software development services for every need
Our in-house team provides end-to-end marketing software development services.
Review your data sources, campaign workflows, and technical requirements before starting any design work.
Arrange customer and campaign data, then link it to your CRM, advertising, and analytics tools.
Create tools that match the real ways marketers plan, launch, and report on their campaigns.
Make sure your data is accurate, campaign logic works, and integrations are set before launching the platform.
Develop the main system, whether it will be used by a digital agency or as an in-house platform.
Launch the platform, and keep supporting it as you run new campaigns and add more data sources.
marketing and martech software we build
custom marketing software or off-the-shelf martech platforms?
HubSpot, Marketo, and Salesforce Marketing Cloud work well for most standard marketing tasks. If your needs are more specific, developing custom marketing software might be a better option.
Off-the-shelf platform | Custom HR software |
Your attribution and segmentation model follows the usual logic used by the platform | You need an attribution or segmentation model that standard tools just can’t match |
Customer data fits well within the vendor's data model | You want full ownership of your customer data, rather than relying on a vendor’s version |
You work as a single team and do not need to manage a setup for multiple clients | You’re an agency that needs a custom marketing automation platform for multiple clients |
You only need to use the platform's built-in connectors for integration | You require strong integrations with your internal systems that the current platform doesn’t support |
integrations
We connect your marketing platform with the tools your team already relies on for reporting and running campaigns.
build the martech your team actually needs
our process for developing your marketing software
data privacy and security for martech software
Marketing buyers pay close attention to how martech manages customer data, since this is usually the most sensitive information a business gathers.
industries
we work with
why partner with our team for martech development
We’ve built solutions for both individual marketing teams and agencies with multiple clients.
We’ll keep supporting you as you launch new campaigns and add more channels.
We include GDPR and consent management in our process from the start.
Our team handles strategy, design, engineering, and integration, all in one place.
let's find the right martech approach for your team
frequently asked questions (faq)
let’s make the web talk about your project
Che It Group
representative offices
SWITZERLAND, Zürich, 8004
Baarerstrasse 139 6300 Zug
estonia, tallinn, 11317
Kajaka 8, office 26
NORWAY, oslo, 0173
Fougstads gate 2
development offices
ukraine, chernihiv, 14000
Kyivs'ka St, 11, office 155ukraine, kyiv, 04071
nyzhniy val str, 15, office 131ukraine, lviv, 79039
shevchenko str, 120, office 17
development offices
ukraine, chernihiv, 14000
Kyivs'ka St, 11, office 155ukraine, kyiv, 04071
nyzhniy val str, 15, office 131ukraine, lviv, 79039
shevchenko str, 120, office 17
Representative offices
SWITZERLAND, Zürich, 8004
Baarerstrasse 139 6300 Zugestonia, tallinn, 11317
Kajaka 8, office 26NORWAY, oslo, 0173
Fougstads gate 2
start with a consultation
Book a call to discuss how we can match you with proper technologies
