Case study

Nettavisen & Che IT Group: 8 years of digital innovation

About project

For over 8 years, we've partnered with Nettavisen - one of Norway’s leading online newspapers - to build three high-traffic platforms used by 100,000+ Norwegians every month.

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Challenge

building platforms ready for black-friday-level traffic

Nettavisen needed more than websites - they needed high-performance digital products that could withstand rush-hour traffic surges, integrate seamlessly with their media infrastructure, and maintain strict compliance with Norwegian finance regulations.

Across three platforms - Rabattkode, Kredittkort, and a cryptocurrency service - the challenges were clear:

Integrating with Nettavisen’s ecosystem while keeping each platform independently scalable
Handling 100,000+ monthly users without performance dips
Implementing accurate, secure affiliate tracking systems
Ensuring compliance with Norwegian financial and data-protection laws
Building intuitive interfaces for both visitors and editors
Supporting multiple content types: coupons, financial products, crypto offers

This wasn’t just development - it was long-term digital engineering for one of Norway’s most trusted media brands.

country

Industry

services

feedback

“We’ve worked together for years - the systems Che IT Group built run smoothly even on our biggest traffic days.”

Nettavisen Team

Research & Insights

understanding norwegian user behavior at scale

Our work required more than strong engineering - it demanded a deep understanding of how Norwegians search for discounts, evaluate financial products, and interact with media-driven platforms.

Key insights shaped the solutions:

Traffic spikes around seasonal events (Black Friday, holiday sales) required advanced caching and server optimization
Financial comparison journeys must be crystal clear to avoid decision fatigue
Coupon users value speed - fresh data, instant loading, accurate expiration times
Compliance and transparency are essential for trust in Norway’s financial market

These insights guided the architecture behind all three platforms, ensuring they remained fast, intuitive, and regulation-compliant 📈

Solutions

tech stack

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Implementation

three platforms. one long-term engineering partnership.

Rolling up our sleeves, we dove into creating something special. Our development process was like conducting an orchestra. Every element had to play its part with precision.

1. Custom WordPress Development:

We didn't just install WordPress and call it a day. We built everything from the ground up: wrote clean, efficient code. It would make future maintenance a breeze. It's like building a custom sports car instead of buying one off the lot. The team chose and tuned every part for peak performance.

2. Advanced Feature Implementation:

Coupons that expire at the designated time.
Comparison tools that make choosing financial products as easy as online shopping
A clever system for managing affiliate links that keeps everything transparent and trackable
Special holiday pages that spring to life when the season arrives
Lightning-fast updates that keep information fresh and relevant

3. Technical Architecture:

WordPress Core for content management
Custom PHP modules for specialized functionality
AJAX for dynamic content loading
Responsive design implementation
SEO optimization features

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outcome

a long-term partnership built on trust, growth, and measurable impact

The results were nothing short of spectacular. Remember that house we were building? It became a popular digital marketplace that Norwegians love to visit.

The Rabattkode: now one of Norway’s most visited discount platforms, with 100,000+ monthly organic visitors. During Black Friday 2023, it handled record-breaking traffic flawlessly.

Kredittkort: what started as a comparison tool is now a trusted financial resource helping thousands of Norwegians make informed credit decisions.

The bigger picture: these platforms haven't just met expectations – they've exceeded them. From seamless content updates to a rise in traffic, every metric tells a success story.

100000, monthly organic visitors to Rabattkode

2, months average launch time per project

8, years of successful partnership

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