Case study

BC hero: building tomorrow's workspace today

About project

BC Hero is Lithuania’s first WELL Gold-certified business center, redefining what a healthy, future-ready workspace looks like.

Visit website

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Challenge

selling the invisible: a digital experience for an unbuilt icon

Realco had to convince companies to commit to a space that existed only in renders and plans. The website had to help potential tenants feel BC Hero’s atmosphere, understand the value of WELL Gold certification, and see it as a serious, future-proof investment.

At the same time, the platform needed to stay flexible: construction details, amenities, and visuals would evolve, so the website had to grow alongside the building rather than remain a static brochure.

country

Industry

services

feedback

"Selling a building that doesn't exist yet? Challenge accepted."

Alex Lozitsky

CEO & Co-founder

Research & Insights

a digital foundation for a building that didn’t exist yet

We approached the project like an architectural blueprint: every digital block and feature thoughtfully placed, with future growth in mind.

Insights that shaped the solution:

Pre-construction marketing requires immersive storytelling, not simple render galleries
Wellness-driven buildings demand a clean, modern, informative digital presence
Decision-makers research properties mostly on mobile devices
The website must evolve alongside construction progress
Content changes must be manageable by Realco’s internal team

These insights led us to build a flexible, CMS-driven WordPress experience that communicates innovation and invites engagement 📱.

Solutions

tech stack

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Implementation

from renders to reality - one line of code at a time

Our development process mirrored the construction mindset - build solid foundations, deliver clarity, and anticipate future needs ✨.

The WordPress foundation. We created a presentation website that feels modern and premium, while staying easy for Realco’s team to update as the building progresses. The CMS is intuitive, scalable, and designed for non-technical editors.

Design translation excellence. Each detail from the partner agency’s design was implemented with precision. Clean layouts, careful spacing, and refined typography were preserved to communicate BC Hero’s innovation and premium positioning.

Mobile-first experience. Executives and decision-makers browse from phones, tablets, and on the move. The mobile UX is fully optimized, fast, and premium - matching the expectations of modern tenants.

Content management strategy. We built custom modules for construction updates, news posts, tenant information, wellness standards, and building features. This ensures BC Hero’s digital presence grows in sync with the physical building.

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outcome

sales tool that converts early leads

Credibility building success

The professional, information-rich website immediately established BC Hero as a serious development project rather than just another construction proposal. The WELL Gold certification details and wellness features are presented clearly, helping visitors understand the tangible benefits for their organizations.

Lead generation achievement

The site captures and nurtures potential tenant interest throughout the long pre-construction and construction periods. Contact forms and information requests provide Realco with qualified leads genuinely interested in premium workspace solutions.

Scalable information platform

As construction progresses and new details emerge, the WordPress backend allows seamless content updates. The website grows alongside the building, maintaining relevance and engagement throughout the development timeline 🚀.

First, WELL Gold-certified building in Lithuania

100%, mobile-responsive design implementation

Easy, content management for ongoing updates

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last words

a platform built to grow with the building

This project became a blueprint for how digital strategy can sell vision before reality 🚀.

built for long-term scalability
designed to evolve with construction progress
optimized for premium user experience
integrated for SEO and lead generation
mobile-first for modern decision-makers
ready for VR and interactive floor plans in the next phase

This project demonstrates how a well-crafted digital experience can bridge the gap between architectural vision and market reality.

BC Hero’s website helped transform a future building into a compelling commercial opportunity - attracting tenants long before construction was complete ✨.