Case study

crafting digital style: pixel-perfect beachwear store

About project

When selling premium beachwear online, every pixel matters. Our client came to us with breathtaking designs from Twntytwo studio - and we turned them into a flawless, fully functional Shopify store that feels as elegant as a high-end beach boutique.

Visit website

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Challenge

turning visual perfection into functional performance

The fashion industry leaves no room for compromise - one misplaced element can ruin the premium impression.

Our task was to transform Twntytwo’s static mockups into a responsive Shopify experience without losing the artistic precision of the original design.

We needed to ensure pixel-perfect alignment, smooth mobile interaction, and a luxury feel across all devices, keeping the brand’s digital presence as sophisticated as its products.

country

Industry

services

feedback

"Twntytwo gave us stunning designs - we made them work flawlessly across every device without losing a single pixel."

Sophia Bilyk

Head of PM

Research & Insights

blending fashion identity with shopify architecture

We studied how premium fashion customers browse, compare, and purchase products - especially on mobile 📱.

We also analyzed Shopify’s inherent limitations and identified where custom Liquid, JavaScript, and CSS implementation was essential.

Core insights that shaped development:

Premium brands lose trust from even the smallest visual inconsistency
Mobile shoppers expect fluid micro-interactions, not generic responsiveness
Product storytelling sections are crucial for lifestyle-driven brands
Custom templates require clean structure to retain Shopify’s performance benefits

Solutions

tech stack

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Implementation

from concept to clickable couture

We approached the project like creating a couture garment: every detail matters, and nothing is left to approximation ✨.

Custom Theme Architecture. We developed a fully custom Shopify theme instead of modifying existing templates. This ensured total control over layout, typography, spacing, and storytelling components - while giving the client flexible content management.

Pixel-Perfect Execution. Every design nuance from Twntytwo - shadows, font weights, exact spacing, color transitions - was replicated with precision. We implemented custom CSS and Liquid logic where Shopify’s native structure fell short, ensuring the final result matched the original designs down to the pixel.

Premium Mobile UX. We rebuilt the mobile experience to be not just responsive but elevated. Smooth image zooming, intuitive navigation, crisp product detail displays, and seamless checkout make browsing feel like stepping into a boutique.

Smart Customization Strategy. We designed custom UI components that enhance user experience while staying fully compatible with Shopify’s e-commerce logic.

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outcome

from concept to clickable couture

Brand consistency achievement

The final store perfectly captured the premium beachwear identity imagined in the original designs. Every page reinforces the luxury positioning, from product listings to checkout completion. The brand's digital presence now matches their product quality.

Technical excellence delivered

The pixel-perfect implementation means the store looks exactly as intended on every device and browser. Load times remain fast despite the rich visual experience, and the custom functionality works flawlessly within Shopify's ecosystem.

User experience optimization

Both desktop and mobile users enjoy a shopping experience built specifically for premium beachwear browsing. The interface encourages exploration while making purchasing decisions that feel confident and secure 📱.

100%, pixel-perfect design implementation

3x, improvement in mobile user engagement

0, compromise on design vision

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last words

designed to scale beautifully with the brand

The store set a new standard for how premium fashion brands go online - elegant, intuitive, and built to scale.

crafted from scratch to match designer precision
built for growth on Shopify’s flexible foundation
optimized for fast, seamless performance
mobile-first with luxury-level interaction design
ready for future personalization and analytics
engineered to elevate brand perception

This project shows that premium fashion and high-performance tech can coexist without compromise.

By blending technical precision with an unwavering respect for design vision, we created an e-commerce experience that elevates the brand and lets its products shine ✨.