from vision to vintage: building a digital showroom
When you’re an interior designer selling handpicked vintage pieces, your website can’t be just another store - it must feel curated, intentional, and deeply personal.
Twntytwo studio led the direction for the project, combining their visual expertise with Che IT Group’s Shopify development skills. Together, we transformed Maria Elena’s brand vision into an interactive digital showroom.
designing a space that tells a story
Creating a digital presence for a designer-led vintage studio comes with unique challenges.
Vintage pieces carry emotion, history, and artistic personality - something most Shopify stores can’t communicate through standard templates. At the same time, Maria Elena needed a website that served two worlds: a design portfolio and a vintage shop, both equally important for her business model.
Our challenge was to build a platform that:
- preserves the boutique feel of curated vintage pieces
- functions as a professional portfolio for interior design services
- merges storytelling, visuals, and commerce without sacrificing one for the other
- maintains strict pixel-perfect alignment with Twntytwo’s visual direction
- ensures a top quality e-commerce experience with modern animations and clean UX
A refined brand requires refined execution - “almost right” was not an option.
“Maria’s attention to detail pushed us too (in a good way). The final result really reflects her aesthetic.”
designing emotion into function
We analyzed how users engage with boutique design brands, how they browse editorial content versus shop collections, and how vintage pieces differ from traditional e-commerce products.
We discovered that conversion for vintage items relies on atmosphere, trust, and narrative - not on traditional product grids.
These insights supported Twntytwo’s creative vision and guided the technical work. The platform uses visual storytelling, gentle motion, refined typography, and modular sections, so the studio can curate content in the same way they design interiors.
crafted with the same precision as her interiors
With Twntytwo directing the project, our team developed a custom Shopify experience shaped by their creative vision, with intention behind every detail.
Custom Shopify architecture. We built bespoke Liquid sections instead of modifying templates, ensuring full control over layout, typography, spacing, and storytelling flow.
Animation-driven experience. Using GSAP, we implemented smooth micro-interactions: staged hero fades, soft menu transitions, and cinematic scroll behavior that elevates the browsing experience.
Dual-content strategy. We developed structured systems for:
- the Journal (stories, interiors, inspiration);
- the Shop (vintage pieces, dynamic labels, product states).
Instagram integration in the footer bridges lifestyle content with commerce.
Pixel-perfect implementation. We translated Twntytwo’s design into responsive front-end components with precision - decorative initials, flexible article layouts, responsive image ratios, and item-detail pages that retain their artistic expression across all screen sizes.
Performance and scalability. We used Gulp to optimize workflow and ensure fast load times. Cart API ensures a smooth, intuitive shopping process.
beneath the elegant interface lies a smart technical foundation
The new platform delivers a carefully engineered experience that blends storytelling with high-performing e-commerce. Every interaction feels cohesive, elegant, and intentionally crafted. This result comes from web development by our team, in collaboration with and directed by Twntytwo.
The result is a platform that doesn’t just display vintage pieces - it frames them. A flexible, future-ready system that empowers Maria Elena to tell stories, showcase projects, and grow her curated collection without ever losing the soul of her brand.
the platform was built to grow
A digital space crafted with the same care as the vintage pieces it showcases.
- custom Liquid sections
- GSAP animation integration
- flexible Journal & Shop systems
- optimized image handling
- responsive, scalable architecture
This project proves that e-commerce doesn’t have to sacrifice artistry for performance - it can do both. Twntytwo directed the project, while our team handled the custom Shopify development, bringing their creative vision to life with a solid technical foundation.
The result is a digital space as thoughtfully curated as Maria Elena’s vintage finds ✨.
A place where storytelling meets technology, and every interaction feels intentional from the first scroll to the final checkout.
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Che It Group
representative offices
SWITZERLAND, Zürich, 8004
Baarerstrasse 139 6300 Zug
estonia, tallinn, 11317
Kajaka 8, office 26
NORWAY, oslo, 0173
Fougstads gate 2
development offices
ukraine, chernihiv, 14000
Kyivs'ka St, 11, office 155ukraine, kyiv, 04071
nyzhniy val str, 15, office 131ukraine, lviv, 79039
shevchenko str, 120, office 17
development offices
ukraine, chernihiv, 14000
Kyivs'ka St, 11, office 155ukraine, kyiv, 04071
nyzhniy val str, 15, office 131ukraine, lviv, 79039
shevchenko str, 120, office 17
Representative offices
SWITZERLAND, Zürich, 8004
Baarerstrasse 139 6300 Zugestonia, tallinn, 11317
Kajaka 8, office 26NORWAY, oslo, 0173
Fougstads gate 2
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