Case study

from vision to vintage: building a digital showroom

About project

When you’re an interior designer selling handpicked vintage pieces, your website can’t be just another store - it must feel curated, intentional, and deeply personal.

Visit website

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Challenge

designing a space that tells a story

Creating a digital presence for a designer-led vintage studio comes with unique challenges.

Vintage pieces carry emotion, history, and artistic personality - something most Shopify stores can’t communicate through standard templates. At the same time, Maria Elena needed a website that served two worlds: a design portfolio and a vintage shop, both equally important for her business model.

Our challenge was to build a platform that:

preserves the boutique feel of curated vintage pieces
functions as a professional portfolio for interior design services
merges storytelling, visuals, and commerce without sacrificing one for the other
maintains strict pixel-perfect alignment with Twntytwo’s visual direction
ensures a seamless e-commerce experience with modern animations and clean UX

A refined brand requires refined execution - “almost right” was not an option.

country

Industry

services

feedback

“I wanted the website to feel like walking into my studio - calm, intentional, and full of stories behind every piece.”

Stian Skjelbred

internet entrepreneur

Research & Insights

designing emotion into function

We analyzed how users engage with boutique design brands, how they browse editorial content versus shop collections, and how vintage pieces differ from traditional e-commerce products.

We discovered that conversion for vintage items relies on atmosphere, trust, and narrative - not on traditional product grids.

This informed a platform built around visual storytelling, subtle motion, elevated typography, and modular sections that allow the studio to curate content like they curate interiors.

Solutions

tech stack

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Implementation

crafted with the same precision as her interiors

Our team approached development like craftsmanship with intention behind every detail.

Custom Shopify architecture. We built bespoke Liquid sections instead of modifying templates, ensuring full control over layout, typography, spacing, and storytelling flow.

Animation-driven experience. Using GSAP, we implemented smooth micro-interactions: staged hero fades, soft menu transitions, and cinematic scroll behavior that elevates the browsing experience.

Dual-content strategy. We developed structured systems for:

the Journal (stories, interiors, inspiration);
the Shop (vintage pieces, dynamic labels, product states).

Instagram integration in the footer bridges lifestyle content with commerce.

Pixel-perfect implementation. Every element from Twntytwo’s design was replicated with precision - decorative initials, flexible article layouts, responsive image ratios, and item-detail pages that retain their artistic expression across all screen sizes.

Performance and scalability. We used Gulp to optimize workflow and ensure fast load times. Cart API ensures a smooth, intuitive shopping process.

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outcome

beneath the elegant interface lies a smart technical foundation

The new platform delivers a carefully engineered experience that blends storytelling with high-performing e-commerce. Every interaction feels cohesive, elegant, and intentionally crafted.

The result is a platform that doesn’t just display vintage pieces - it frames them. A flexible, future-ready system that empowers Maria Elena to tell stories, showcase projects, and grow her curated collection without ever losing the soul of her brand.

Custom, sections built for portfolio + e-commerce

100%, pixel-perfect design implementation

100% optimized, full responsive experience across all devices