Case study

where clicks turn into wins: revolutionizing digital competitions

About project

We partnered with a Swiss entertainment company to transform their online competition platform - turning static contests into dynamic, game-driven experiences that captivate users and boost engagement.

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Challenge

from participation to true engagement

The existing system lacked interactivity and modern appeal.

We were tasked with building four unique games, replacing outdated voucher logic, and optimizing forms - all while keeping the platform fast, secure, and visually exciting.

country

Industry

services

feedback

“Now every click feels rewarding.”

Sophia Bilyk

Head of PM

Research & Insights

gamification works, but only when it feels natural

Games increase participation, but only when they load fast and feel responsive.
Reward visibility drives motivation - users need clear value and simple redemption paths.
Friction kills engagement - long forms, confusing flows, and slow interactions cause drop-offs.

We analyzed top gaming UX patterns, tested user journeys, mapped engagement drop-off points, and benchmarked interactive brand experiences.

The outcome: a blueprint for a platform where games, rewards, and user flows reinforce each other to maximize participation 🏆

Solutions

tech stack

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Implementation

a gamified ecosystem built for fun, speed & smooth interaction

We rebuilt the platform into a fully interactive digital competition experience:

Four Custom-Built Games. We designed and developed four distinct games from scratch - complete with unique animations, reward logic, and game loops optimized for mobile performance.

Native Voucher System. We replaced the legacy iframe with a new voucher module built directly into the platform. It’s scalable, fast, and supports custom reward logic without limitations.

Interactive UI Elements. Stylized cards, animated transitions, playful motion effects - all created to amplify engagement and strengthen the “fun” feel of the platform.

Smart Form & Reminder System. We implemented intelligent validation, seamless sign-up flows, and automated reminder triggers that help keep users active (and increase winning chances 🎉).

Performance & Security Enhancements. Despite the heavy interactive content, we optimized loading, enforced security layers, and ensured smooth operation across every device.

The result is a platform where entertainment feels effortless and engagement rises naturally.

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outcome

from static clicks to dynamic experiences

This solution delivered remarkable results, reshaping the user experience and elevating platform performance:

User Engagement:

Increased platform interaction through custom games (they turned passive visits into dynamic, memorable experiences)
Enhanced user retention through automated reminders
Improved conversion rates with streamlined registration

Technical Achievements:

Successful integration of custom gaming features
Optimized platform performance
Seamless voucher system implementation (the voucher system designed for simplicity and scalability delighted users and partners alike)

4, custom games developed

100%, system uptime maintained

2X, increase in user engagement

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