Case study

from floors to finesse: where premium meets pixels

About project

A leading European manufacturer of luxury flooring needed more than just a website.

Visit website

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Challenge

turning craftsmanship into clicks

Our client wanted more than a catalog - they needed a digital space that feels like walking into a luxury showroom.

We had to develop a multi-language platform with interactive product visualization, 360° views, and a virtual Floor Simulator that works flawlessly across all devices.

country

Industry

services

feedback

“It’s not just a website - it’s an experience. Clients spend twice as long exploring our products now.”

Client Team

Research & Insights

luxury through interaction

Before writing a single line of code, we first had to understand how customers choose flooring. We identified three key insights:

People choose flooring emotionally - they need to imagine it in their homes.
Product texture matters - which meant high-resolution visualization and smooth 360° models.
Global buyers expect local convenience - requiring a polished multi-language system.

We analyzed user behavior, benchmarked luxury interior brands, studied product data structures, and mapped UX journeys for both homeowners and professional designers.

These insights shaped a platform that blends emotional decision-making with technical excellence 🪄

Solutions

tech stack

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Implementation

immersive design that performs

Our development team crafted a solution that even made us say, "Is this real?" (spoiler: it is! 😎):

Interactive Features:

Developed smooth and responsive 360° product views
Created an intuitive Floor Simulator for virtual room visualization
Added custom Google Maps integration for showroom locations
Implemented elegant animations that enhance the premium feel

Technical Implementation:

Built a powerful yet user-friendly WordPress backend
Implemented robust multi-language support system
Integrated seamless video content delivery
Optimized performance for rich multimedia content

User Experience:

Designed intuitive navigation that guides users naturally
Created responsive layouts that maintain a luxurious feel on any device
Implemented intelligent search and filtering functionality
Added comprehensive security features

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outcome

a digital transformation users can feel

The results? They floored us! (sorry, couldn't resist that one 😄):

Platform Performance:

40% improvement in page load speed
Smooth operation across all devices and browsers (We tested. A lot.)
Zero compromise between functionality and aesthetics

User Engagement:

2x increase in time spent exploring products
70% higher interaction rate with 360° visualization tools (who knew floor shopping could be so engaging?)
Expanded global reach through multi-language support

6, Languages bringing luxury worldwide

100%, Flawless responsive experience

360°, Degrees of immersive product views

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