Case study

Roken.jobs portal & CRM development from scratch

About project

Rocken is Switzerland’s leading job platform, reimagining how people find and hire talent through technology and innovation

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Challenge

from recruiting agency roots to a digital talent platform

We were the catalysts for the birth of Rocken. The founder, who had worked up in a traditional recruiting agency, decided it was time to change the game.

He aimed to create a space connecting employers and job seekers seamlessly for optimal matches. To achieve that, he aimed to create a platform that helps to connect the dots. The ultimate objective is to streamline communication between employers and job seekers to find the best match in the short term.

With a handshake and a confident nod, he partnered with Che IT, setting the stage for us to create a job-listing site and CRM system. Fast forward, and this collaboration evolved into Rocken Talent, Rocken Jobs, and Rocken Consulting – all built and supported by Che IT Group.

country

Industry

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feedback

“We started from zero - now the platform does everything we dreamed of. Great teamwork and solid partnership throughout the journey.”

Rocken team

Research & Insights

creating a scalable hiring ecosystem for three user groups

Our research focused on understanding three flows:

how candidates search and apply
how employers evaluate and communicate
how career consultants operate internally

Early analytics revealed low scroll depth and short homepage interactions, despite high traffic. This guided a major rethink of UX, filters, homepage structure, and engagement prompts.

We also recognized that scaling the business model required a stronger technical foundation, which ultimately led to transitioning from WordPress to Laravel, implementing Vue.js on the frontend, and adopting integrations that automate communication and data processing ⚙

Solutions

tech stack

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Implementation

a long-term partnership built on continuous evolution

Our collaboration commenced with the development of Rocken's ATS and the Rocken Jobs website on WordPress. What began as a simple job-listing site with a CRM evolved into much more. We delved into restructuring the company, modifying business models, and altering client structures, all while developing a user-friendly interface and streamlining processes.

A year ago, we revamped the Rocken Jobs landing page. Recognizing a low scroll depth and short time on the home page despite high visits, we updated the design, added filters, showcased top categories, encouraged profile submissions, and highlighted current vacancies and company profiles.

We've temporarily bid adieu to Scrum, transitioning from WordPress to Laravel, facing challenges of a code freeze and rewriting everything. Yet, Che IT Group's commitment ensured a seamless evolution.

Beyond coding, we fostered a positive work environment through team bonding, check-ins, and Friday hangouts. PMO Sofia and PO Julia led the charge, ensuring everyone felt valued and heard.

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outcome

a recruitment platform that grows faster every year

As Rocken's team innovated business models and optimized their company structure, we focused on automating processes and streamlining interactions between candidates, clients, and career consultants.

The tech stack evolved with the project: Laravel replaced WordPress, Vue.js stepped in for frontend magic, and integrations like Neuralik and Twilio streamlined processes.

182%, surge in clients

1000%, share growth

900%, jump in interviews